Consumer Behaviour Analysis for purchasing a passenger car in Indian context

An analysis on Indian consumer's behaviour for purchasing a car

Problem Statement

Consumer behaviour towards cars represents how they view the market and may grant perspective which otherwise goes unnoticed in an extremely competitive market. This research discusses various findings of a survey conducted among customers in and outside various car dealerships in Delhi. The findings of this survey are determined through various statistical tests and multiple criteria decision making tools and it is finally published in Springer Journal Mathematical Analysis II, a part of Springer Proceedings in Mathematics and Statistics book series.

Technology used

Python, Matplotlib, SPSS, Numpy

Research paper link

https://link.springer.com/chapter/10.1007/978-981-15-1157-8_15